Although the availability of uploading videos to the internet is not a new innovation, it has been made easier since 2008 thanks to You Tube.
You Tube began the surge of video streaming sites in 2005 and within three years, smaller web developers started implementing video sharing on their sites.
Due to the anonymity of these virtual profiles, individuals are more frequent to 'role'-play at being one of the predefined 'types', although offline, reservations may inhibit the individual from sharing true answers. Lenton, users of online games, websites, and other virtual communities are encouraged to conceal their identities and learn things about themselves that they never knew before.
"Participating in personal relationships online allow for almost full freedom from power relations in the offline/real world." A plethora of virtual sexual identities are represented in online profiles.Synchronous communication occurs when two or more participants are interacting in real time via voice or text chat.A major benefit in the rise of Internet dating is the decrease in prostitution.They have the ability to venture outside of their comfort zone and act as someone completely different. They concluded that "when asked what they were looking for in an online relationship, the considerable majority of participants expressed interest in seeking fun, companionship, and someone to talk to.The Journal of Computer-Mediated Communication reports the results of a study conducted by Robert J. Most also reported interests in developing casual friendships and dating relationships with online partners.
Changes that online dating companies have created include not only the increase of pickiness in singles, but the rise in interracial marriages and spread the acceptance of homosexual individuals.