Snapkidz was part of the original Snapchat application and was activated when the user provided a date of birth to verify his/her age.Snapkidz allowed children to take snaps and draw on them, but they could not send snaps to other users and could only save snaps locally on the device being used. was renamed Snap Inc., along with the introduction of the company's first hardware gadget, Spectacles, a pair of smartglasses with a built-in camera that can record 10 seconds of video at a time.When, in April 2011, Spiegel floated the product idea in front of his class as a final project, the classmates focused on the impermanent aspect of the potential product, and balked at the thought of temporary photos.Murphy was eventually brought into the project to write the source code for the application, and Picaboo first launched as an i OS-only app in July 2011.Snapchat is primarily used for creating multimedia messages referred to as "snaps"; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings.
Brown and Spiegel then pulled in Bobby Murphy, who had experience coding.
The three worked closely together for several months, and launched Snapchat as "Picaboo" on the i OS operating system on July 8, 2011.
On May 8, 2012, Reggie Brown sent an email to Evan Spiegel during their senior year at Stanford in which he offered to re-negotiate his equitable share regarding ownership of the company.
The application was relaunched in September under the name Snapchat.
Originally, Snapchat was centered on private, person-to-person photo sharing.
Lawyers for Snapchat responded by insisting that he had never had any creative connection to the product.